THE EVERYTHING - LONELY BOY: FINAL MUSIC VIDEO

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A2 Media Draft Video

Due to very unfortunate unforeseen circumstances, we were unable to film the entirety of our video to the best quality achievable. The camera we were planning on using was sent in for repair and various other non academic commitments led to the band members being changed last minute resulting in filming being of worse quality than first expected. The location we were planning on using was otherwise engaged and we had to resort to a friends band practice room in order to produce some footage for the draft. This resulted in the miss en scene not corresponding to our chosen genre and therefore making the video look abysmal. We all now well informed that our location will be available for us to use to film the final edit of our music video along with our original camera and band members. Ultimately, this should lead to the video being of the standard we first expected.

Draft Digipak & Poster

After extensive research into minimalist digipak and album cover designs, I have decided to adopt a similar design for my digipak using one image on the front cover as the main focus then linking the other panels to this using various different methods. The image on the front cover of the digipak is an photograph I took whilst at Leeds Festival whilst a flare was illuminating part of the crowd I was in. I believe this photograph is effective for use on an album cover as it quite striking, original and will catch the target audiences eye amongst other albums. Also, the majority of the photo is blank which allows room for the band and album name to be placed onto the photograph, transforming it into an simplistic album cover (after editing). I have then tried to design the other 3 panels of the digipak to flow on from this to give a sense of continuity throughout. On the inside left panel I incorporated a zoomed in (and edited) image of the red smoke from the flare therefore creating a sense of continuity by adhering to the colour scheme. The back cover/track list is very conventional containing all the necessary information such as legal wording, barcode and record label logo. The layout of the back panel is extremely simple, maintaining a minimalist look, whilst also adhering to the colour scheme once again.

In the creation of this poster I have tried to maintain the style I used throughout the digipak of simplistic and minimal in order to achieve an effective design that stands out. Using the same image from the front album cover allows the CD to be easily recognised for those who have seen the poster and will stand out (even subconsciously) as they have seen the image somewhere before. I have again adhered to the colour scheme of my digipak to create a uniform feel between the products as this is a very common convention where a product range maintains the same colour scheme throughout all its products created. 

Draft Digipak

After extensive research into minimalist digipak and album cover designs, I have decided to adopt a similar design for my digipak using one image on the front cover as the main focus then linking the other panels to this using various different methods. The image on the front cover of the digipak is an photograph I took whilst at Leeds Festival whilst a flare was illuminating part of the crowd I was in. I believe this photograph is effective for use on an album cover as it quite striking, original and will catch the target audiences eye amongst other albums. Also, the majority of the photo is blank which allows room for the band and album name to be placed onto the photograph, transforming it into an simplistic album cover (after editing). I have then tried to design the other 3 panels of the digipak to flow on from this to give a sense of continuity throughout. On the inside left panel I incorporated a zoomed in (and edited) image of the red smoke from the flare therefore creating a sense of continuity by adhering to the colour scheme. The back cover/track list is very conventional containing all the necessary information such as legal wording, barcode and record label logo. The layout of the back panel is extremely simple, maintaining a minimalist look, whilst also adhering to the colour scheme once again.

Album Cover First Draft: The EVERYTHING- Holdfast

This cover was constructed using a photograph I took at Leeds Festival 2013 on a disposable camera and then scanned onto my computer. Prior to scanning, the photography looked very blurred and fuzzy with lots of vertical lines running through the picture (bottom photograph) which gave the picture a vintage/retro look that is a feature used in some modern day album covers. I thought this was quite effective and worked well with the text to form a professional album cover. However, I then decided to edit the photo to remove the 'vintage look' and form a more conventional looking photograph. Equally, this cover works just as well but with a different effect. 

Final Song Choice: The Black Keys- Lonely Boy

LYRICS

Well I'm so above you

and it's plain to see

but I came to love you anyway...

So you pulled my heart out and I don't mind bleedin'

and the whole time you keep me waiting, waiting, waiting

oh oh oh oh, I got a love that keeps me waiting

oh oh, I got a love that keeps me waiting

I'm a lonely boy, I'm a lonely boy

oh oh oh oh, I got a love that keeps me waiting

Well your mama kept you

but your daddy left you

and I shoulda' done you just the same

but I came to love you, am I going to bleed?

and the whole time you keep me waiting, waiting, waiting

oh oh oh oh, I got a love that keeps me waiting

oh oh, I got a love that keeps me waiting

I'm a lonely boy, I'm a lonely boy

oh oh oh oh, I got a love that keeps me waiting

oh oh oh oh, I got a love that keeps me waiting

oh oh, I got a love that keeps me waiting

I'm a lonely boy, I'm a lonely boy

oh oh oh oh, I got a love that keeps me waiting

After a lot of consideration and alteration we have decided to change our song to THE BLACK KEYS – LONELY BOY. We first chose Friendly Fires – Blue Cassette and truly believed this was the correct song to go forward with in order to gain maximum potential marks. However after more consideration we have found that The Black Keys are a better band to go with, this is due to a lot of different factors. Firstly the people we are using in our band will be suitable to the psychical image and vocals of The Black Keys. Along with this we were struggling to find ways we could create narrative elements with Blue Cassette, this is because the lyrics have quite niche targeted ideas, however with Lonely Boy we can emphasise a feeling of isolation easily/creatively for one of the band members. Allowing the visuals to fit with the lyrics in the narrative will make the video more intriguing to watch for the audience, as long as we can keep the shots holding a variety of different angles and sizes so the audience stay involved. 

Band Clothing/Style

These are examples of what the artists in our band could potentially wear throughout the music video. We have chosen these items of clothing as we are attempting to adhere to the Indie/Alternative style in our video so will style our band in the appropriate way. We will try and follow conventions seen in other Indie/Alternative videos with our styling and use quite bland, retro/vintage, clothing that would connote the Indie/Alternative genre. The shirts included in the photo above are of particular importance as this is the main convention we have noticed, through analysing videos of the same and similar genres. The main style would be most likely known as casual with various elements of smart clothing used. Using this style a long with the music will allow the genre of the video to be easily identifiable.

Final Potential Songs for the Music Video

We have narrowed down the songs we could potentially use for our music video to three songs and are now discussing which one of the three we will be using. All of these songs fit in our genre well and are of an appropriate length for us to maximise our time and maintain a high quality throughout the entire video oppose to having an excellent start to a video with a poor standard end. Another concern for us when choosing a song to use was how involved are band could get into the song when performing in the video, so we had to ensure that the band members liked any song we could potentially choose. To overcome this, we discussed our song choice with the band members to see which songs they would prefer and only considered artists that they enjoy and know.