******COMPATIBILITY ISSUE******

After looking through the clips we had achieved yesterday, we tried to begin the editing process. When trying to import the clips into Final Cut Pro we found that the file type that the camera had converted the videos into was not compatible with Final Cut Pro which shocked us both as we initially thought that we would have to re-film everything. At first, we tried to get a solution from the IT technician who was too 'busy' at the time to help. However, we thought that there had to be a way around this issue and set about searching the internet for a solution. We found a video on YouTube which instructed us to download a third party application called "HandBrake" in order to convert the format of the clips from a ".MTS" to a ".MP4" for the clips to be compatible with Final Cut Pro. After downloading the software on a personal laptop and testing the effectiveness of how it converted the videos, we decided that the end quality was of a high enough standard to use in our final video which meant I had to individually convert each clip we did which was very time consuming and delayed the editing process. Even though there has been a slight decrease in video quality, which is very barely noticeable, we hope this issue does not have a detrimental impact on our final product. A positive we can draw from this experience would be how it highlights our resilience and shows how we handle unexpected issues under pressure to resolve them as quickly as possible in order to continue the project to meet the set deadline.

RE-FILMING PLAN OF ACTION: Thursday 21st November

THURSDAY 21st NOVEMBER 

We are planning to re-film our entire video on Thursday as the last 'attempt' was very poor resulting in a  much lower than standard final product. This time we are planning the shoot a lot more to ensure we have every shot that we need to fill the video. We have found a location with a mise en scene that is much more appropriate to our genre with blank white walls to give a much more simplistic and minimalistic feel to our video.

Previously, we had very limited shots which had to be re-used countless times which made the video monotonous, boring and repetitive. To overcome this, we our planning to follow the story board a lot more thoroughly which will means we will have a higher variation of shots which will make the entire video more interesting and will mean we will be able to main the audiences attention for longer.

The equipment will remain the same apart from the lighting as we have acquired several stand lights that will be used to make the band stand out and look more vibrant. This lighting combined with the new mise en scene should result in a overall more professional final video. 

THE EVERYTHING HOLDFAST ALBUM PROMOTION- TWITTER

Final Poster and Digipak Design

Alternative Poster Design

DIGIPAK: Back Cover and Inside Left Cover Improvements and Adjustments

After receiving feedback from my teacher I was made aware of the fact that my digipak needed various improvements including the back cover and the inside left panel. With the back cover, the legal information was far too big and consumed too much space on the panel making the digipak appear unrealistic and unprofessional. I went about editing this, making it smaller, and moving around the record label logo, barcode and website address to ensure they are all aligned and spaced equally apart. To do this, I took inspiration from the back cover of Holy Fire by Foals and saw the conventions adhered to by the cover and tried to recreate them on my back cover. I have aligned the barcode with the top of the website and the bottom of the legal information to give a professional and realistic look whilst the record label logo is centred between them both.

 Original 

Adjusted 

Another adjustment I made was to remove The Everything logo from the inside left cover making the panel fit in with the rest of the digipak and makes the entire digipak more simplistic and minimal. The logo did not fit in with other panels or images so i thought the digipak would benefit from the removal of the logo completely. 

Original 

Adjusted 

Final Adjusted Digipak 

A2 Media Draft Video

Due to very unfortunate unforeseen circumstances, we were unable to film the entirety of our video to the best quality achievable. The camera we were planning on using was sent in for repair and various other non academic commitments led to the band members being changed last minute resulting in filming being of worse quality than first expected. The location we were planning on using was otherwise engaged and we had to resort to a friends band practice room in order to produce some footage for the draft. This resulted in the miss en scene not corresponding to our chosen genre and therefore making the video look abysmal. We all now well informed that our location will be available for us to use to film the final edit of our music video along with our original camera and band members. Ultimately, this should lead to the video being of the standard we first expected.

DRAFT MUSIC VIDEO FINAL UPDATE

Due to very unfortunate unforeseen circumstances, we were unable to film the entirety of our video to the best quality achievable. The camera we were planning on using was sent in for repair and various other non academic commitments led to the band members being changed last minute resulting in filming being of worse quality than first expected. The location we were planning on using was otherwise engaged and we had to resort to a friends band practice room in order to produce some footage for the draft. We all now well informed that our location will be available for us to use to film the final edit of our music video along with our original camera and band members. Ultimately, this should lead to the video being of the standard we first expected.